Demi Lovato - It's Not That Deep (2026)

Original Post: October 28th, 2025

After taking a few years to once again reinvent herself, Demi Lovato is stepping back onto the arena stage. Touring behind her new album, It's Not That Deep, Demi will be making her first large-scale run since 2018's short-lived Tell Me You Love Me tour. Toronto lands a third of the way through the North American leg, making it an early test of whether Lovato's name can carry Scotia weight (and pricing). Early signs suggest it'll be an uphill battle.

The facts

• Who: Demi Lovato | Support: ADÉLA
• When: Monday, April 20th, 2026 | 8PM
• Where: Scotiabank Arena | 12,302 Capacity
• Why: Touring behind her new album, It's Not That Deep
• Last Toronto show: 10/15/22 (History)
• Nearest stop: Detroit (04/29)

Presale Dates

• Artist & Artist VIP: Oct 30 @ 10:00AM (Sign Up before Oct 29)
• VIP Packages: Oct 31 @ 10:00AM
• General Public: Oct 31 @ 10:00AM

Community Chatter

Curious how fans are feeling about the tour? Here are the best places to gauge sentiment:

• Demi Lovato Subreddit
• Instagram announcement
• /r/Popheads thread

Seating Map

💡How I rate shows

• Various factors are considered, including community sentiment, time since last show, pricing, proximity to nearby dates, and more
• Each factor is given a positive or negative score. Positive scores swing in the direction of Buy, and negative scores swing towards Wait
• Factors sum up to one score, which becomes the FaceValue Verdict: Buy or Wait

The factors

Here's everything pushing this presale up or down the FaceValue scale.

Every tour's a comeback -7

Let's take a look at Demi's last three tours.

• 2016's Future Now: arena level, co-headline with Nick Jonas
• 2018's Tell Me You Love Me: healthy sales, but an early cancellation damaged momentum
• 2022: Holy Fvck: downsized to clubs and theatres, with soft sales outside of core cities

That kind of inconsistency makes for tough booking. One album cycle can nearly sell out, the next can struggle even at dramatically lowered capacity. While most of her fans will support her at every step, the frequent career resets puts her at a disadvantage against peers who have found a steady touring rhythm. This makes any given tour feel make-or-break, rather than a predictable draw. Promoter Live Nation is swinging for the fences with a solo arena run.

Sentiment remains mixed -4

Online chatter surrounding the new era has been cautiously optimistic at best. Fans seem supportive but skeptical that Demi can push arena demand. And that's before we've even seen the ticket prices...

Early signs that the hype isn't there -8

To promote the new album, this week Demi performed a One Night Only show at the Hollywood Palladium in LA. Reports of over 100,000 queued for the 4,000-cap venue suggested massive demand. But by showtime, tickets were reselling for less than face value.

It's the perfect snapshot of Demi's volatility: massive top-of-funnel energy, modest follow-through at the box office. If a single theatre show in LA can't fully sell out on launch night, how do we expect an arena run half a year later to fare?

History proved Toronto still loves her +2

While not every show on 2022's Holy Fvck tour proved to be a smash, Toronto's History date was a massive success. The show fully sold out, with resale climbing into the hundreds. Local fans who skipped the smaller show will likely show up this time.

Monday night April booking -3

Weeknight arena shows are generally a damper on casual attendees. The concert being outside of peak touring season doesn't help either.

Scotia isn't kind to mid-tier pop -5

Even for strong touring acts post-pandemic, the venue has proven to be a tough sell. Live Nation's strategy has shifted from targeting full sell-outs to being content with leaving seats empty with fierce pricing.

ADÉLA could steal the spotlight +2

Though not representative of the genpop, /r/popheads is thrilled to see the Dream Academy winner-in-our-hearts, Adéla Jergová, opening on all dates. I wouldn't be surprised if people buy tickets just for her set – especially if resale drops enough to justify it.

My recommendation is Big Wait. The promoter took a gamble with these venues. You'll probably see early presale enthusiasm from core fans, followed by a plateau and subsequent drop as Live Nation and resellers (is there a difference?) find their way back to reality.

Post-Show Verdict

Added: April 26th, 2026

Was the call right? How cheap did Demi Lovato tickets get? I talk about all of that here, so you can see how much readers that took my advice saved.

The call I made on October 28th, 2025, days before tickets had went on sale was Correct. This is how the sale period played out. First, a look at face value prices when tickets first went on sale in October.

Tickets were not moving for the longest time

Demi was struggling to sell tickets for the tour. Here's how the ticket map looked on March 25th, less than a month before the concert:

Cancelled dates worried fans

In February, she announced 5 dates would be cancelled, with the tour start-date being moved from April 8th to April 13th.

Fans weren't buying the claims of health concerns and attributed the cancellations to poor ticket sales.

Demand started to shoot up

When it was looking like the tour was going to be a complete failure, suddenly things started taking a turn for the better. Positive reception from the earlier dates generated enough buzz to start selling tickets.

Now it didn't translate to full sellout, but it made the situation substantially less dire. By the day of the concert, tickets were still readily available in most sections.

Tickets still fell below face value

On Ticketmaster, tickets in the 100s first dropped to $120 then down to $100, with floor seats dropping down to $183. Resale for the 300s section went as low as $40.

In summary, here's what you would have saved on Demi Lovato Toronto tickets by choosing to Wait.